In today’s world, it’s disrupt or be disrupted. We strive to partner with clients who understand this modern‑day truth. ETA Agency is a full-service advertising and marketing agency in Downtown Long Beach known for game-changing creative solutions, excellent credentials and outstanding business integrity. Founded in 2005, ETA is led by Cindy Allen, a highly regarded marketing and communications expert.

Staying involved with the people and organizations that make a difference in the Southern California business community is important to us. Click here for a list of our certifications.

  • Women's Business Enterprise (WBE)
  • Women Owned Small Business (WOSB)
  • Disadvantaged Business Enterprise (DBE)
  • Small Business Administration (SBA)
  • Micro Business
  • Very Small Business Enterprise


Picture of Cindy Allen

Cindy Allen


Cindy is a self-motivated, visionary professional with diverse experience in marketing, government, management and public affairs. Possessing dynamic interpersonal and leadership skills, she is a confident, articulate communicator with the ability to develop valuable and lasting partnerships. She has spearheaded the growth of ETA, creating one of the fastest growing advertising agencies in Southern California and has built its portfolio in a variety of industry sectors, including government, real estate, entertainment, financial services, transportation and retail.

Picture of Cassandra Popli

Cassandra Popli

Vice President

Cassandra hails from the U.K. where she graduated summa cum laude from the University of Wales, Swansea, majoring in American Literature, Politics and History. Personable, detail-oriented and held in high regard by her coworkers and clients, Cassandra’s role extends far beyond leading the account management team, handling client services and securing new business. A natural leader and an integral part of every department at ETA, Cassandra has spearheaded multiple award-winning campaigns, seeing them through from concept to completion.

Picture of Niko Dahilig

Niko Dahilig

Associate Creative Director

Originally from Guam, Niko attended the Art Institute of California in Los Angeles, where he received his degree in graphic design. A true Renaissance man, Niko is an accomplished art director, graphic artist, illustrator and photographer. His skillset in the digital sphere allows him to lead the ETA digital team in creating work that entices and inspires while always ensuring the best possible user experience. Recently invited to a coveted digital leadership camp, Niko’s advanced UI and UX methods provide clients with a digital experience that benefits both the user and client.