ETA worked directly with the City of Long Beach, Convention and Visitors Bureau, and the Mayor’s Office during the previous three State of the City events—delivering branding, communications, Public Relations and website development. All collateral was developed by ETA, including logo identity, brochures, invitations, illustrations, infographics and photography.
In addition, ETA also assisted with the event planning, working with the City and CVB on crafting a memorable presentation that echoed a TED Talk-like experience. We designed, programmed and animated the presentation for the attendees and those watching the event online.
As the Agency of Record for the City of Long Beach, ETA is also currently working to ensure the city’s brand remains consistent in all communications. Projects includes consultation on a new website, department collateral and branding strategy with a comprehensive style guide.