Long Beach Public Works

award / branding / campaigns / social / websites

ETA was recently tapped by Public Works to roll out the ad campaign for EZparkLB, a new app that shows users available parking spots in real-time. To give a face to the app—quite literally—we created a 3D animated character, EZ-P, who educates the target in a fun, engaging manner. EZ-P showed people how to Park Smarter all throughout Long Beach—on billboards, bus shelters, social media platforms, and during events.


Social Media

Collage of EZP social media posts

The campaign created a buzz right from the start. EZ-P was introduced during a lunchtime parking spree in which free public parking was provided in high-traffic areas. Parking meters offering free time were covered with EZ-P branding and Park Smarter messaging. News publications reported the unique marketing tactic—and EZ-P’s viral activity took off. The character’s immediate future will see a more robust social media presence, one that builds on popular culture and delivers relevant, engaging content that drives public participation.

Outdoor Ads

EZP billboard. Easy Parking I'm the app for that.
EZP Bus stop ad. Easy Parking I'm the app for that.


example of EZPark website
example of EZPark website