In late 2009, F&M Bank named ETA as their agency of record. Upon completion of consumer research showing a strong desire for financial conservatism and peace-of-mind, we developed a new brand identity for F&M that projected a more modern image of the bank—and also invited consumers to make the switch to the financial institution known as California’s Strongest Bank.
In a few short months, the new ETA-branded work for F&M quite literally hit the streets. The campaign included transit posters, bus cards as well as print ads, direct-mail, eBlasts, in-branch signage, television commercials and a 48-page annual report. In addition, ETA successfully orchestrated a complete overhaul of the F&M website, which included front and back-end development, a refreshed design aesthetic and a built-in content management system.