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Les Schwab Tires

events

Les Schwab Tires sought out ETA’s event planning expertise as they expanded their 450-store company into the Inland Empire. Beginning in 2016, we oversaw the Grand Opening weekend events for more than 10 stores—which included custom catering, entertainment and giveaways, and boasted over 7,000 attendees that enhanced brand awareness of Les Schwab in the Inland Empire. We also spearheaded negotiations for all local media placements to promote the Grand Opening events as well as ongoing media plans and creative following each store’s opening.

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