A cutting-edge electric bus company, Proterra was having difficulty in selling its revolutionary fast-charging bus due in part to an outdated website and inconsistent marketing collateral.
The client approached ETA to make their brand and website as modern as their bus. We answered the call with a sleek, cleanly designed site that highlighted features of the bus with cutting-edge functionality. These included a 3D-view feature and an interactive tool demonstrating bus quietness compared to other sounds, such as a diesel bus. ETA continues to enhance the website with new features, including a calculator that produces customized print-ready reports enabling decision makers to see the cost savings of a Proterra bus in their city.